Press monitoring unveiled by TNS Media Intelligence

by Sarah Woods, Brand Republic 03-Jul-06, 08:00

LONDON – TNS Media Intelligence is launching a press monitoring tool called TNS PRess designed for the PR industry.

The new tool, which makes use of the Newspaper Licensing Agency's e-clips database, offers an ad-hoc press monitoring service to PR agencies enabling them to track each press release on a project-by-project basis.

In addition to supplying all UK national newspaper titles electronically, the new service aims to deliver further improvements in accuracy and high-quality, full-colour cuttings.

Brian Merron, TNS Media Intelligence director of press, said: "By combining our experience as the leaders in broadcast monitoring for over 50 years with our press expertise and our intimate knowledge of the PR industry's tracking requirements, we have created TNS PRess to provide a competitively priced complete media monitoring solution."

Madeleine Kernot, managing director of TNS Media Intelligence UK, said: "While we continue to work with our clients on long-term briefs, TNS PRess will allow our dedicated account management team to work with existing clients on individual projects at a moments notice."

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