Danone kicks off review of £31m media business
LONDON - Danone is set to kick off a review of its £31m UK media planning and buying account, with pitches to be held this September for the business, which is currently held by Aegis-owned agency Carat.
The French-owned FMCG company will pitch its UK dairy and water brands, such as Actimel, Evian and Volvic, as part of the process.
The pitch is part of a three-year statutory review across European markets, which kicked off in some regions as early as April 2005, as reported by Campaign.
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The advertiser's roster agencies Carat, MPG, OMD and an agency picked from within the WPP-Group M stable, believed to be Mediaedge:cia, will pitch for the business in the UK market.
Media Planning Network, the global arm of the Media Planning Group, has won the media planning and buying brief in Spain after a four-way pitch against Carat, OMD and Mediaedge:cia.
In October 2005, Media Planning Network also won the Danone strategic media planning and buying business in France, after a four-way pitch against the incumbent agencies, and the Danone media planning and buying business in Spain in April this year.
In March, Danone moved the £6m UK planning for its water business into Carat. Starcom had previously held the account, but pulled out of the pitch in May 2005.
The review will be overseen by Gayle Noah, media manager at Danone in the UK. Noah joined the FMCG firm in February this year from the Office of the Adjudicator and had previously spent 10 years working at media agencies including WPP's MindShare.
Carat and Danone were unavailable for comment regarding the review of the UK business.
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