Match.com 'live' ad to star public
Dating website Match.com will run a live ad featuring two members of the public during this year's ITV1 celebrity reality show Love Island.
The spot is the culmination of a month of marketing activity, which
launched at last week's O2 Wireless Festival, aimed at finding two
Match.com members to appear in the extension.
The ad, developed by creative media planning agency Monkey, will be
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filmed in front of a live studio audience and will be broadcast solus in
ad breaks during the show on Sunday 6 August.
Match.com is the second advertiser to run a live ad; last year Virgin
Mobile ran a spot on Channel 4 to promote a V Festival ticket giveaway.
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