MSN secures rights to online Wimbledon coverage

by Joe Lepper, Brand Republic 03-Jul-06, 08:00

LONDON - MSN has struck a deal with the All England Tennis & Croquet Club to screen match highlights and exclusive clips from this year's Wimbledon tournament.

As part of the deal, the recently launched MSN Video Channel will stream exclusive clips including match highlights as well as daily previews and round-ups.

Coverage also includes highlights from all British players' matches, player interviews, access to an archive of classic Wimbledon moments and clips from last year's tournament.

Katy Adelson, MSN UK digital marketing manager, said: "We're delighted to be covering such an exclusive and high-profile sporting event.

"Following its launch in February this year, the MSN Video Channel has gone from strength to strength, attracting new users with a wide range of content, from news, fashion and celebrities, to sport, music and entertainment.

"This new deal is a great example of how we are constantly striving to improve the user experience with exclusive, new and cutting-edge material."

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