Cheeze to manage Otto's electrical goods website

by Joanne Oatts, Brand Republic 03-Jul-06, 08:00

LONDON - Mail order specialist Otto Group has appointed digital full-service agency Cheeze to create a marketing strategy for Duck.co.uk, Otto's online electrical goods website.

Using banners and search marketing across Google, Miva, MSN Search and Yahoo!, Cheeze hope to drives Duck.co.uk's sales volumes as well as create stronger brand awareness.

James Lunn, Cheeze group head of business development and marketing, said: "We will be rolling out highly targeted retail campaigns, encompassing our experiences in search marketing, price comparison activity and digital display advertising".

The Otto Group is a global retail sales and financial services network comprising of 123 companies operating in 19 countries.

In 2000, mail-order companies Grattan and Freemans combined to create Otto UK, having both been part of the Otto Group since 1991 and 1999 respectively.

Jo Brook, Otto UK's business development manager, said: "We are moving forward with our online strategy and with the help of Cheeze we feel that we are able to achieve our online objectives."

"Cheeze has introduced us to new technologies and ways of using the internet, that we feel will boost our online presence and bring us closer to our customers".

Launched last week, the Duck.co.uk site will be handled from Cheeze's Leeds office.

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