TILT expands Asrecommended range of door-to-door titles

by Joanne Oatts, Brand Republic 04-Jul-06, 07:00

LONDON - The Insert and Leaflet Team is adding to its range of door-dropped magazines with the launch of a new Motoring title.

The revamped Asrecommended Motoring aims to put motoring finance brands directly in touch with consumers in a directory styled magazine.

The A5 magazine will be launched for the September car registration period.

Ben Allan, managing director of TILT, publisher of Asrecommended, said: "AsRecommended Motoring is unique in the UK, being the only motoring publication delivered into the home during the car registration months."

The title will include more editorial, a move away from the previous directory-only format, including articles from established motoring journalists on buying new and used cars.

Allan said: "Now a proven media vehicle for all motoring products, the publication delivers low-cost per response."

The directory element will still remain with listings for car manufacturers, insurance, car accessories, loans, breakdown services and car dealership including Norwich Union, AA, Churchill and RAC.

Royal Mail will door-drop the new magazine to 1m homes throughout the UK in September.

Since TILT launched the AsRecommended Insurance in 2003 in partnership with UK insurance firms, it has produced similar targeted titles such as 'Loans and Mortgages' and 'Money', distributed through Royal Mail doordrops.

An online version will also be available from September at Asrecommended.com

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