TNS Ireland expands FMCG tracking service
LONDON - Market research agency TNS is to expand its FMCG consumer tracking Worldpanel service in the Republic of Ireland.
The survey, which currently uses 1,350 households, will increase to 3,000 in the Republic of Ireland by August 2008.
Marie Burke, managing director at TNS Ireland, said: "There are three key benefits to the build. Firstly there will be a new dimension in consumer understanding, new types of demographic description and many more analysis."
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"Secondly, a bigger sample provides you with more accurate data and a deeper insight. Finally there will be a new data delivery platform."
Worldpanel, which is operated by TNS in over 50 countries, is TNS's continuous consumer panel sector, collecting consumer purchasing and usage habits data using a range of devices including bar code scanners, Internet, till receipt scanning as well as paper diaries and interviewing.
Burke cited Ireland's increasingly competitive environment as the reason it needed to provide more accurate data to its Worldpanel clients, which include multinational and local FMCG brands and private label manufacturers, fresh food suppliers, retailers, market analysts and government organisations.
Burke said: "The panel build will place TNS Ireland at the forefront of the consumer insight offering."
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