Ocean Finance debuts CPA search product
Ocean Finance is to debut a new CPA search tool with an online campaign for Marlborough Loans, Ocean Finance's lending arm.
Digital marketing agency TBG London has developed the search service
which it claims allows clients to pay for search campaigns on a
cost-per-acquisition (CPA) basis with guaranteed results.
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It means clients pay TBG only for the customers they acquire through the
campaign and not simply for those who click through, something TBG
claims is a first.
It allows clients to optimise their campaigns based on an algorithm and
automatically delivers the company's required cost-per-acquisition.
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