Kate Moss lands contract for Agent Provocateur

by Sarah Woods, Brand Republic 07-Jul-06, 12:30

LONDON – Supermodel Kate Moss is to be the new face of lingerie maker Agent Provocateur and will feature in four viral spots filmed by 'Leaving Las Vegas' director Mike Figgis.

The four mini-films called 'the four dreams of miss x' will feature Moss as a mysterious lady in various saucy scenes, although viewers will not know it is the supermodel until the final spot.

It is understood that the 32-year-old will be shown walking down the street in racy knickers, draped over a chair wearing next to nothing and writhing naked on the floor.

Agent Provocateur's owner, Vivienne Westwood's son Joe Corre, told the Daily Mirror: "Watch out for something in September that is huge – but top secret for now."

Moss appears to have emerged from recent troubles when she was cleared of charges relating to her being pictured snorting cocaine at a London recording studio with former boyfriend Pete Doherty, and has gone from strength to strength.

The supermodel has struck a number of lucrative deals, including her return as the face of Calvin Klein for around £500,000 in April.

In addition, she has secured a £1.2m Virgin tie-up and a £1m Stella McCartney contract, while appearing in a new campaign for Rimmel London.

This new deal is also understood to be worth around £500,000 and Moss is now said to be worth around £30m.

Kylie Minougue featured in a previous viral campaign for the underwear firm riding a bucking broncho to the accompaniment of The Hives' 'Main Offender' track.

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