Save the Children promotes flip flops with viral films

by Danielle Long, Revolution UK 10-Jul-06, 07:00

LONDON - Save the Children has launched a viral campaign to promote its Save the Children flip flops.

The charity organisation has teamed up with Brazilian sandal manufacturer Cariris and agency Wheel to create the flip flops, which can be purchased online with 50% of proceeds going to the charity.

The viral campaign includes a series of short films depicting flip flops that have been abandoned by their owners, discussing the new Save the Children designs. The films will be hosted at savetheflipflops.org.uk.

The campaign will be supported by online advertising, which will run on sites such as Glamour.com, MSN and Vogue.com, in addition to an email campaign to more than 50,000 Save the Children supporters.

Lyndon Hale, creative director at Wheel, said: "The Save the Children campaign is a great example of how a simple design can have a high impact. It also demonstrates that a rich, integrated digital campaign can work very well in a charitable context."

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