VCCP launches cool campaign for Trebor

by Joanne Oatts, Brand Republic 12-Jul-06, 12:00

LONDON - Vallance Carruthers Coleman Priest is launching a new Trebor poster campaign to promote a new sugar-free mint called Extra Cool.

The three executions, each depicting a penguin using a power-tool to pierce the mint's outer coating, uses the strap line 'Unleash the Extra Cool Centre'.

The campaign will run on six-sheets, Tube card panels and limelights, and will be supported by a national sampling initiative with Associated Newspaper's Metro freesheet.

Louisa Fielding, account director at VCCP, said: "The campaign is targeting commuters on the go and is therefore based around train and Tube stations."

"The executions highlight the uniqueness of the new product in a way that's both engaging and also gives consumers a call to action."

The campaign goes live on July 17.

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