Spinnaker scores full house with National Bingo online business

by Sarah Woods, Brand Republic 17-Jul-06, 08:00

LONDON – National Bingo Game Association, which includes members Gala and Mecca bingo, has appointed integrated agency Spinnaker to develop its official website after a two-way pitch.

Spinnaker won the business in a pitch against one other agency, understood to be design company The Workroom, which was appointed to create a new brand identity for the association in April.

Spinnaker has worked with NBGA since 2005 developing promotions for various campaigns including 'bingo bonkers', 'afternoon delight', which launched an afternoon bingo game, and 'shout house, win house'.

The website will target a range of NBGA's audiences such as existing customers, new players, member bingo clubs and the press.

It will be created to launch at the same time as the NBGA's corporate identity in September, by The Workroom, and a TV campaign by DFGW.

Steve Baldwin, marketing and communication manager at NBGA, said: "Along with the launch of our new corporate identity, the new website will help us utilise new channels to reach new and existing players. This appointment will also allow us to more readily integrate online activity into our promotional campaigns."

Brooke Dalton-Brewer, managing partner of Spinnaker, said: "The NBGA's website will have to address the needs of a variety of audiences – and online provides us with a discrete, self selective environment in which to do this."

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