Starcom MediaVest to be world's biggest network

per cent billings rise in North and South America.

Starcom MediaVest is set to knock Omnicom's OMD off the top spot,
despite OMD's projected 7.6 per cent billings growth.

Despite Starcom Media-Vest's strong performance, Publicis Groupe media
agencies still remain some way behind Sir Martin Sorrell's WPP in the
media group rankings.

WPP's Group M is expected to post 2006 billings of $60.5 billion,
according to Recma, well ahead of Publicis Groupe Media's $44.87
billion. Omnicom Media Group is third, with projected global billings of
$30.5 billion in 2006, a rise of 7.2 per cent.

However, the Publicis Groupe chairman, Maurice Levy, will be pleased
that Publicis Groupe Media shows the fastest projected billings growth
among the holding companies, with a 13.3 per cent rise on 2005.

In Europe, Publicis' ZenithOptimedia is projected to be the
fastest-growing media network, with a billings rise of 17 per cent to
$8.25 billion.

Carat is expected to maintain its position as the largest European
network, with a 1 per cent rise in billings to $14.6 billion.

THE WORLD'S BIGGEST MEDIA NETWORKS

Rank Media network Holding company Activity billings

'06 '05 Projected Definitive

2006 2005

USdollars m USdollars m

1 4 Starcom SMG Publicis Groupe Media 25,580 21,781

2 1 OMD Omnicom Media Group 24,880 23,121

3 3 MindShare WPP/Group M 23,845 22,475

4 2 Carat Group Aegis Media 23,528 22,850

5 5 ZenithOptimedia Publicis Groupe Media 19,291 17,814

6 7 Mediaedge:cia WPP/Group M 18,751 16,510

7 6 MediaCom WPP/Group M 17,918 16,525

8 9 Universal McCann Interpublic 13,604 15,216

9 8 Initiative Interpublic 12,258 11,911

10 10 MPG Media Planning Havas 9,770 9,063

11 11 PHD Omnicom Media Group 5,640 5,355

Source: Recma 2006. The 11 networks handle 56.4% of the worldwide

activity billings estimated by Recma.