Pokerface to get global rollout on multimedia platforms
LONDON - ITV gameshow 'PokerFace' is to be rolled out across several worldwide platforms including gaming, online and mobile, giving viewers the chance to continue the show's challenge.
The show will be available via: gaming on interactive DVDs, board games, TV plug and play, handheld, electronic table top games, skill with prizes and amusement with prizes; online; mobile; publishing; apparel; and novelty gifting.
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The extension of the ITV show, fronted by ITV primetime presenters Ant and Dec, is being carried out by FremantleMedia Licensing Worldwide, which will be representing all worldwide ancillary rights for the Ant and Dec-fronted show.
It follows from the success with licensing other FremantleMedia gameshows such as 'The Price is Right' and 'Family Fortunes'.
Dominic Burns, vice-president of licensing UK at FMLW, said: "We are aiming to extend the brand across multiple platforms and hope to bring a range of products to retail in the near future, which will enable fans of the show to continue enjoying the PokerFace challenge."
'Pokerface' is produced in the UK by TalkbackThames, the UK production company owned by FremantleMedia. The show had a first run from July 10 to 16 on ITV1, and has already been recommissioned.
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'Pokerface': presented by Ant and Dec
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