Broadsystem hired for BBC World Service Arabic email

by Joe Lepper, Brand Republic 25-Jul-06, 07:30

LONDON - BBC World Service has hired Broadsystem to handle a newly created Arabic-language monthly email newsletter.

Work carried out by Broadsystem involves managing subscriber data and distribution, as well as developing a template for BBC staff to enter content themselves.

Broadsystem will also build and host supporting microsites and create a newsletter registration, unsubscribe, profile update and refer a friend pages.

Juliet Cotterell, BBC World Service customer marketing services manager, said: "The Middle East and North Africa are an important market for us and we are anxious to reach and engage with as many people as possible, especially young people. Research shows that online is a natural way to reach this audience."

Caroline Worboys, Broadsystem chief executive officer, added: "It's great to be working with the BBC on this. It is an exciting opportunity, working in a new market and gaining insight into the different regions."

The email newsletter will complement the BBC's other Arabic-language channels, including BBC Radio Arabic and www.bbcarabic.com.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.