Unicef legacy account goes to Watson Phillips Norman

by Daniel Farey-Jones, Brand Republic 21-Jul-06, 07:00

LONDON - Unicef UK has awarded the direct marketing account for legacy donations to Watson Phillips Norman following a pitch involving WWAV Rapp Collins and Flourish.

Unicef is bringing in an agency to work on its legacy marketing for the first time, having managed the work in-house for around 10 years. It decided it needed a higher level of strategic input and creative planning.

The strategy will involve direct mail and online activity.

The charity chose WPN on the basis of its knowledge of legacy marketing, according to Unicef legacy manager Jane Orford.

"WPN demonstrated in-depth knowledge of legacy marketing and a high level of expertise, as well as bringing excitement and passion to the task," she said.

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