Not all evictees as lucky as Big Brother losers says Shelter

by Sarah Woods, Brand Republic 21-Jul-06, 12:20

LONDON - 'Big Brother' housemates facing eviction are being used to highlight the threat of living on the streets in real life in homeless charity Shelter's latest press advertising campaign.

As one of the 'Big Brother' contestants gets ready to leave house tonight, Shelter is launching a national campaign to draw attention to the fact that for the 135,000 households who face the threat of homelessness, eviction is no gameshow.

With the tagline "Not all evictees meet Davina", the ads show that living in the shadow of eviction means insecurity and misery for thousands of families and children. For every vote to the show 3.3p will be donated to Shelter.

The drive is the latest phase of Shelter's "million children" campaign, which aims to get the government to end bad housing for the next generation of children.

Adam Sampson, director of Shelter, said: "Millions of us love watching BB housemates being evicted, but the threat of eviction is a real-life nightmare for families and children all across the country.

"Living under the shadow of eviction is just one part of the grim reality of bad housing faced by more than 1m children in Britain -- robbing them of their health, education and future chances."

The ad will feature in the Daily Star newspaper throughout the rest of July and August.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.