Mizz magazine links with skate contest

by Daniel Farey-Jones, Brand Republic 24-Jul-06, 11:00

LONDON - Mizz, the teen girls' magazine acquired by Panini UK from IPC in March, is to sponsor the female skate contest at the National Adventure Sports Show this weekend.

The show will take place at the Birmingham NEC and is expected to attract around 50,000 visitors.

Mizz will brand the skate area and competitors' clothing and conduct a sampling campaign.

Jess Tadmor, promotions manager at Mizz, said: "Recognising new talent and promoting a diverse range of sport to our readers is an essential part of our editorial and something our readers love."

In the difficult teen sector, Mizz has a circulation of 60,425 copies, down 9.2% over six months.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.