Samsung uses viral to find fans on site
Samsung Mobile has launched its first viral campaign, designed to drive registrations to the Samsung Fun Club website.
After England's disappointing exit from the World Cup, the mobile phone
company has developed a penalty shoot-out game, which allows players to
test their skills against each other. At the Samsung Fun Club, members
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can get mobile content, details of events, music offers and
competitions.
Brand communications agency Grasshopper was responsible for the
creative, which cost รบ10,000, and also implemented the campaign.
The game can be played at www.kickintheballs.co.uk.
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