BD-NTWK scoops Tesco local store marketing brief

by Sarah Woods, Brand Republic 31-Jul-06, 07:00

LONDON - Tesco has appointed below-the-line agency BD-NTWK to roll out a campaign to back its store opening programme.

BD-NTWK, which currently works for brands such as Anchor and McCain, will support the opening and refurbishment of selected new Tesco stores, as well as stores that are adding new ranges, facilities and services such as electrical, clothing, opticians, pharmacies among others.

All Tesco store formats are covered by the brief from Express outlets to Tesco Metros, Superstore and Extras.

The agency's team, headed up by associate director Deborah Murphy, will report to Heather Noone, Tesco local marketing manager.

Activity will include direct mail, door drops and a range of promotional initiatives targeting consumers living in the immediate area.

Yvette Rudge, marketing buyer at Tesco, said: "BD-NTWK's ability to understand what drives consumer choice and to effect a change in consumer purchasing patterns is impressive. These skills make them absolutely the right choice for this brief."

Deborah Murphy, BD-NTWK associate director, said: "This is a great opportunity to work with a truly great retail brand."

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