Samsung seeks digital agency for UK

In July, its mobile division launched its first viral campaign, a
penalty shoot-out game to drive registration to the Samsung Fun Club, an
online area giving members access to mobile content, events, music
offers and competitions.

For its range of electronics products, AKQA produced a campaign website
called Freestyle, which linked the brand with skateboarding, surfing and
snowboarding.

Although it has recently updated its website to allow photo-blogging
tools and rich-media product demos, Samsung has been more proactive in
using digital marketing outside the UK. In January, it launched
Anyfilms, an online initiative created by Fallon's digital arm, Hyper
Happen, and the New York agencies Drill and MFP.

Samsung was unavailable for comment as Campaign went to press.

The site, at www.anyfilms.com, hosts film produced by young Hollywood
directing talent, and has an interactive element that allows viewers to
influence how the stories end.