BSkyB flags web intent with Mykindaplace deal
BSkyB has bought high-profile online publishing company Mykindaplace in a multimillion-pound deal, as part of its strategy to build its online offering.
Mykindaplace owns the teenage boys' website Monkeyslum.com and its
girls' counterpart, Mykindaplace.com, but also designs websites for
other companies.
The business will become part of Sky's multi-platform content division,
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specialist sites, with the first expected before the end of the
year.
James Baker, managing director of Sky Networked Media, said the
acquisition would accelerate the expansion of Sky's web portfolio.
Mykindaplace.com will continue to sell its own advertising inventory and
Charlie Redmayne will remain managing director.
The acquisition follows the launch of Sky's broadband service last week
and confirms chief executive James Murdoch's commitment to new
media.
Sky insisted that although its sites may have community elements, it is
not seeking to ape MySpace, which is owned by its parent, News Corp.
Publishers follow teens online, page 17.
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