Unicef to step up focus on legacy donations
Unicef UK has appointed Watson Phillips Norman to help it develop a legacy marketing strategy.
The charity has been promoting legacy donations to its donors for the
past 10 years using a mix of work done in-house and by agencies. The
appointment of Watson Phillips Norman is part of plans to increase the
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drives.
The agency was hired following a three-way pitch against Flourish and
incumbent WWAV Rapp Collins.
WWAV Rapp Collins and Kitcatt Nohr Alexander Shaw, which were appointed
to handle Unicef's £5m direct account last November following its
move out of Tequila\London, will remain on the roster.
Unicef was an official partner of the 2006 FIFA World Cup. In May, it
launched a World Cup campaign using the strapline 'Unite for children,
unite for peace'. The activity included a broadcast featuring 15 World
Cup players endorsing the charity.
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