New campaign: Full Marks
Full Marks, the head-lice treatment, is launching a TV campaign ahead of the back-to-school period.
The 20-second execution, which breaks on 14 August, shows a group of
children whose hair comes into contact with one another as they play,
which, according to brand owner SSL International, is the most common
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way that lice spread. The TV advertising, which will run for four weeks,
will be backed by a poster campaign in 2200 independent pharmacy windows
as part of a £1.5m investment in the brand this year.
Creative agency: McCann-Erickson Communications House
Media agency: Universal McCann Manchester.
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