New campaign: Full Marks

Marketing 02-Aug-06

Full Marks, the head-lice treatment, is launching a TV campaign ahead of the back-to-school period.

The 20-second execution, which breaks on 14 August, shows a group of
children whose hair comes into contact with one another as they play,
which, according to brand owner SSL International, is the most common

way that lice spread. The TV advertising, which will run for four weeks,

will be backed by a poster campaign in 2200 independent pharmacy windows
as part of a £1.5m investment in the brand this year.

Creative agency: McCann-Erickson Communications House

Media agency: Universal McCann Manchester.

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