Close-Up: 24 hours with ... Robert Campbell, United London
Name: Robert Campbell
Job: Creative director, United London
Professional mission: Save the world from toxic advertising
Personal mantra: Fuck 'em if they can't take a joke
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6.30am Billy Jai, my one-year-old son, wakes with a bloodcurdling cry.
There's nothing wrong. He just does it for fun. Sometimes I get up and
change his nappy, which I genuinely enjoy. Sometimes I feign sleep and
let my partner, Gurmit, do it.
8.30am I jump on my Harley Davidson and head for work. People say I'm a
sad middle-aged wanker for riding a Harley. True, but it makes a
terrifying noise. It's beautiful. It goes like stink.
9.00am Every Monday, Wednesday and Friday we have a two-hour meeting
called "progress". It's intended to get the agency creating really good
ideas, really quickly.
11.00am Stagger out of "progress", exhausted. Covered in sweat, spittle
and blood. Muck around for a bit looking for monkey bikes and houses to
buy in Ibiza on the internet. The older I get, the more daft I
become.
11.30am I prowl the agency, sniffing out problems, opportunities and
people.
1.00pm A sandwich and a bit of carrot cake with Jim Kelly. We either
discuss work or cars. It's great to be working with Jim again. We're the
odd couple.
2.00pm Generally, we've got a pitch on, so it's probably a pitch meeting
next. Either within the agency, or maybe with a prospective client.
4.00pm At tea time I like to pop round the corner to the caff. Maybe
with Richard Huntingdon, our head of planning. Or by myself to make
phone calls. Things like this are important to me. I have to enjoy my
day. If I don't, a bit of me dies.
5.00pm I'm seeing a Chinese doctor round the corner for my sciatica.
He's called Dr Health. I kid you not. He gives me acupuncture.
6.00pm I prowl the agency again, then home. I ride in a low gear. The
engine screams, roars, and backfires. Joy. I find I have my best ideas
on my bike, in "progress", or in the lavatory.
7.00pm Billy Jai is just off to bed. He's another day older. I've missed
ten hours of it.
7.30pm Gurmit and I eat, and discuss the day. We watch a DVD. Gurmit is
seven months pregnant. More nappies. I can't wait.
10.30pm Except in a professional capacity, I've gotten through another
day without seeing a TV ad. How do advertisers reach people like me
these days?
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London


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