Sainsbury's Bank repositions site
Sainsbury's Bank has updated its website to bring it into line with its supermarket parent's 'Try something new today' positioning.
The website has been revamped by Agency.com, which created it three
years ago, and employs the same colour palette and design as the
Sainsbury's site. Agency.com won the business following a pitch.
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Its website generates 40% of Sainsbury's Bank's new business. A new
microsite, called 'Money made simple', provides tips on how to save
money.
Earlier this year, the bank moved its point-of-sale advertising from
Leith London to Abbott Mead Vickers BBDO. The agency, which works for
Sainsbury's, devised the 'Try something new today' line.
There have been several high-profile changes at Sainsbury's Bank this
year as chief executive Tim Pile departed and marketing director Kate
Harrison left to join Manchester Airports Group as group marketing
director.
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