Practical Parenting launches first website
LONDON - Practical Parenting has launched its first website, which it said would provide an online forum to discuss parenting issues.
The IPC SouthBank title said the website, which was designed in-house, would cover every stage of parenting from conception, pregnancy and pre-school. It will include parenting blogs, and the PP Café, where users can meet other parents online.
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The magazine will promote the online edition through a series of ads and other in IPC SouthBank titles, such as Essentials, and online banners to appear on the Living Etc website.
Ilka Schmitt, Practical Parenting's publisher, said: "Accessing the internet for information, to shop or to chat to other mums and dads is second nature to today's parents. Now they can access and interact with one of the UK's most trusted parenting brands online."
In November 2005 the title unveiled a revamped look, which included a new logo, fresher cover and a broader, lifestyle-oriented remit. Practical Parenting has a circulation of 42,739.
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