Nokia goes off-roster to hand Nitro Christmas brief

by Kate Nicholson, Campaign 11-Aug-06

Nokia has handed Nitro a brief to create a UK Christmas campaign in a move that sees the handset manufacturer move outside its roster of agencies.

Nitro is understood to have been appointed on a project basis and is
developing a series of short films for Nokia, which are expected to
break later this year.

In June, it was reported that Nokia was talking to networks about its

£175 million global advertising arrangements (Campaign, 1

June).

Grey London holds most of the Nokia account, working across three of
Nokia's four divisions: mobile phones, enterprise solutions and
networks. In May, the agency created a campaign to launch the 3250,
Nokia's twisty music phone.

Interpublic agencies, including Lowe Worldwide, are also on the roster.
they were appointed in January 2005 after a pitch against WPP, Omnicom
and Havas.

IPG was appointed by Nokia's multimedia division to create advertising
for Nokia's Nseries products. Nokia has signed off a major campaign,
created by Lowe London, which will break globally in October.