Diary: Pick of the week - Karmarama/Pipex

Darren Davidson chuckles at Karmarama's ad for Pipex:

"David Hasselhoff has been an internet phenomenon for years so it's
about time someone harnessed his commercial potential and got him back
on our screens. The detail is spot-on, from the 'Hoffee Machine' in the

background to the black leather outfits. It's also good to see the

'Hoff' in the limelight for a positive reason." The ad was written and
art directed by Sarah McGregor and Georgina Hoffman, and directed by
James Hosking at Partizan.