Online poker operator appoints Pure360 for email
LONDON - Poker website Purple Lounge has appointed Pure360.com to handle its email marketing, which includes a campaign to support its European poker tour this summer.
Purple Lounge is inviting players from its database to compete in the tour, which is sponsored by men's magazine FHM.
It has also briefed Pure360.com to target its regular players with emails promoting its VIP service. It offers selected players a Quintessentially card, giving them membership to the Quintessentially private members club and concierge service located in 15 countries including the UK and US.
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Purple Lounge: Pure360.com to handle email marketing
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