Media choice: Reality TV Now

by Dominic Williams, Head of press, Carat, Marketing 16-Aug-06

So IPC has launched another Now spin-off in the form of Reality TV Now.

The title, which will be on sale for just six weeks, is the first
magazine to be dedicated purely to reality TV stars and includes
coverage on the usual suspects - Big Brother, Celebrity Love Island and

The X Factor. But why?

The celebrity weeklies have delivered weekly updates and exclusive
interviews with reality TV star evictees and their families for years.
In fact, the tabloids and the weeklies have been saturated with reality
content this summer. You can't help but notice the front covers adorned
with 'exclusives' of Grace, Nikki and Sophie Anderton. The coverage in
the celebrity weeklies, coupled with the reality stars' stints on TV
chat shows, is surely enough to satisfy the reality-hungry public - it
is certainly enough to satisfy me.

Despite its positioning as a unique offering, it hasn't quite
capitalised on an untapped market; in fact, it is very likely to
regurgitate what we have already read, heard, watched and talked about
before.
Publisher - IPC Connect.

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