Eidos seeks shop for Tomb Raider

advertising, which has included TV, press and posters.

The Source and Third Planet are pitching for the account.

Since its debut in November 1996, Tomb Raider and its successor Tomb

Raider II have sold more than six million copies world-wide, making it

one of the best-selling video-game titles.

Lara Croft, the game’s heroine, has featured on more than 80 magazine

and newspaper covers and the character is to feature in a live-action

feature film through Paramount Pictures.

’We are hoping the game will be the number one PlayStation game and in

the top three in the PC chart,’ said John Davis, Eidos’ head of

marketing.

Eidos is also planning to revamp its database in order to improve its

direct-marketing activities.

Customers buying games from the Eidos portfolio fill in a warranty card

to receive product information on other releases.

This will be used for more targeted mailings, in which customers will be

segmented by genre, such as action or adventure.

Eidos has also relaunched its web site and is creating the industry’s

first online registration scheme, which is activated when users download

games and information.

The scheme will allow product news and special offers to be received via

e-mail.

Eidos is putting its merchandise catalogue online next month, having

agreed further Lara Croft licenses with selected manufacturers. A Lara

Croft fan club will also be launched to make the site more interactive.