FT privileges offline subscribers with online offer

by Daniel Farey-Jones, Brand Republic 21-Aug-06, 11:00

LONDON - The Financial Times is offering its newspaper subscribers access to a special Privilege Club section on its website, which offers a number of rewards and extra editorial content.

Initial offers include a chance to win a Nebuchadnezzar of Pol Roger champagne, a private viewing at the Design Museum, and a 20% saving on business books.

The initiative, designed to build offline subscribers, offers other benefits including access to an interactive copy of the FT, executive book summaries and exclusive industry briefings.

Francis Brindle, EMEA marketing director, said: "The new Privilege Club is a fantastic way for us to give extra benefits to our loyal newspaper subscribers. We'll be providing our customers with more exclusive offers over the coming months, and we hope the additional editorial features will enhance their working day too."

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