Posh and Becks launch scents with press ad push

by Sarah Woods, Brand Republic 22-Aug-06, 12:00

LONDON - David and Victoria Beckham are to feature in a press campaign to promote a new range of his'n'her scents called Intimately Beckham.

Created by cosmetics giant Coty UK and shot by photographer Mikael Jansson, the campaign launches in early September and features a sexy photoshoot of the couple.

David Beckham, who has recently been dropped as England captain, is shown cupping his wife's rear, which has already caused controversy with some national press articles suggesting it has been enhanced to appear bigger.

The scents will go on sale next month but high-street retailer Superdrug began selling them yesterday at its Oxford Street store -- with Posh and Becks lookalikes launching the products.

A blend of grapefruit zest, bergamot and cardamom were used in the men's fragrance, which claims to make the wearer "magnetic, provocative, cool, but never aloof".

The women's scent is described as "an opulent bouquet of white flowers that opens with the pure fresh notes of bergamot and rose petals that lingers on the skin".

Press titles are currently being selected to launch the campaign.

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