24/7 Real Media to handle online sales for CD WOW!

by James Livesley, Media Week 31-Aug-06, 14:19

Online sales house 24/7 Real Media has secured a deal to handle the online ad sales operation for entertainment e-tailer CD WOW!

24/7 Real Media will manage the online advertising sales across the site, as well as creating sponsorship "solutions" for advertisers, including ad formats on its homepage.
The sales team at 24/7 Real Media will be targeting sponsorships from the entertainment and gaming industry, FMCG brands, music producers, film producers and games and consoles manufacturers.

Marius O'Reilly, commercial manager at CD WOW!, said he wanted the brand to work "closely with advertisers, to offer them suitable solutions for their brand, harnessing the power of the web and the online audiences CD WOW! can deliver".

24/7 Real Media UK head of business development Steve Dorey added: "We have created new opportunities on CD WOW! for advertisers looking for more than just banner advertising. The sponsorship packages we are putting in place are designed to allow advertisers to create a bespoke environment for their brands."