Caulder Moore gives Ormonde Jayne luxurious look

by Joanne Oatts, Brand Republic 06-Sep-06, 08:10

LONDON - Perfumery Ormonde Jayne has unveiled a new look for its range of exclusive scents, created by design agency Caulder Moore.

The new logo and redesigned packaging is being unveiled for the launch of the company's new Orris Noir fragrance.

The design uses a black beluga covering with the distinctive Ormonde Jayne orange band around its middle, carrying the logo. The box is lined with plush black velvet to appear like a jewellery box, with the neck wrapped in a sheer, bronze colour ribbon.

In April this year, Caulder Moore was appointed by Ormonde Jayne to help grow the brand. The packaging designs for the full range, carrying the evolved logo, will be introduced in September with the opening of the new-look store, also designed by Caulder Moore, in Mayfair.

Ormonde Jayne was established in 2001 by Linda Pilkington. The company sources and visits growers worldwide to obtain its specialist oils, not used by many other perfume makers. All of its products are manufactured in London by its in-house team.

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