Virgin Holidays promotes US trips

at the beginning of September.

The posters and below-the-line work uses images of roller-coasters in
Florida and dolphins in the Bahamas. The direct mail pack features a
cut-out of a helicopter promoting holidays to Las Vegas and the chance
to win a free helicopter ride.

"The campaign is mainly aimed at acquisition," said Marc Nohr, managing
partner of Kitcatt Nohr.

The work targets couples who are considering booking long-haul holidays
and those who take vacations with the minimum of planning.

However, the campaign also targets families, who like to book ahead.

"Our customers believe a Virgin holiday will be fun, customer focused,
personal and better than the rest," says Ginny Macklen, head of
marketing communications at Virgin Holidays. "This campaign encourages
people to get more from their dream holiday."

Last year, Kitcatt Nohr created a Virgin Holidays campaign that centred
on an Elvis-like character named Doc Holiday.