Vital Stats - Popularity of blogs

websites and not blog readers, such as RSS and ATOM feeds.

The most popular blog sites overall are those that allow consumers to
create and read personal blogs, such as Windows Live Spaces
(spaces.live.com) and MySpace Blog (blog.myspace.com), followed by blogs
for the BBC (www.bbc.co.uk/blogs) and The Guardian (blogs.guardian.co.uk
and commentisfree.guardian.co.uk).

However, two of the most popular blogs created by individuals are those
of political blogger Guido Fawkes (5thnovember.blogspot.com) and Girl
With a One-Track Mind (girlwithaonetrackmind.blogspot.com).

Girl with a One-Track Mind author Zoe Margolis, who has been writing her
blog under the pseudonym Abby Lee, was recently unmasked after several
of her posts appeared in The Sunday Times.

The media frenzy surrounding her revealed identity and the blog's erotic
content led to an eight-fold increase in site visits in the last
month.

The blog rocketed from a ranking of 133 in the Hitwise lifestyle - blogs
and personal websites category at the beginning of August to 17 in the
week to 19 August.

- Heather Hopkins, VP of research at Hitwise UK.