CWC to target child net users

The company is believed to be developing new services which appeal to

children using the internet for education.

The film is a computer-animated adventure made in association with

Pixar, the creator of Toy Story.

The film, which is based on an Aesop fable, launches in the UK in

February.

During its launch weekend in the US, the film grossed dollars 34m

(pounds 21m), making it bigger than Toy Story which made dollars 29m

(pounds 18m).

A web site for the film, set to have Cable & Wireless branding, also

launches later this week.

The deal follows a similar tie-up with The Horse Whisperer. The

sponsorship aimed to promote internet use among women and was supported

by a jointly branded Horse Whisperer web site which included advice on

how women can benefit from the internet.

According to the latest survey by NOP, two-thirds of the UK’s 2.4

million young internet users think net helps them learn.

The research also suggests that another 1.8 million children expect to

be using the internet within the next 12 months.