Expedia.com awards Doner $170m account
NEW YORK - Online travel brand Expedia.com has appointed Doner to handle its estimated $170m (£90m) advertising and media account following a final three-way pitch.
Doner won the account after a shootout against Omnicom's TBWA\Chiat\Day in Playa del Rey, California and Interpublic Group's Mullen. WPP Group's Berlin Cameron United and Interpublic's McCann Erickson were eliminated at an earlier stage.
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Doner already handles Hotels.com, which is partnered with Expedia, and will handle advertising and media duties.
The account had previously been handled by Interpublic's Deutsch/LA, which had handled the account for seven years.
The review comes as Expedia faces tough competition and has seen its business lose ground to rivals Travelocity.
Expedia's £14m UK account was won by DFGW after a pitch against VCCP and Delaney Lund Knox Warren & Partners.
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Expedia: Doner wins US account
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