Urban store expands
US retail chain Urban Outfitters, seen by some as ’the new Gap’, is looking to expand in the UK after the runaway success of its first London store. Sites are being considered in Leeds, Manchester and Dublin, as well as London’s Camden, Soho and Covent Garden.
US retail chain Urban Outfitters, seen by some as ’the new Gap’, is
looking to expand in the UK after the runaway success of its first
London store. Sites are being considered in Leeds, Manchester and
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Dublin, as well as London’s Camden, Soho and Covent Garden.
A spokesman for Urban Outfitters says: ’We’ve looked at sites right
around the UK, all the major cities - this isn’t the end of it.’
Over Christmas, the London store, in High Street Kensington, generated
the highest sales of any outlet in its global chain.
Urban Outfitters is aimed at a category it describes as ’upscale
homeless’ people between 18 and 30, who have left their parents’ home,
but have yet to settle down with a partner and mortgage.
Clothing forms the heart of the business, ranging from designer to
vintage, but it also offers accessories and home furnishings.
The London store was launched last June with fly-posting and PR through
PR agency Red Rooster.
In the US, the chain, founded in 1970, has 30 stores concentrated on the
east and west coasts.
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