Euro RSCG 4D wins Maison de la France account

by Daniel Farey-Jones, Brand Republic 18-Sep-06, 07:00

LONDON - Maison de la France, the French tourist board, has appointed Euro RSCG 4D to its £1.5m UK account after a pitch against the incumbent, Team Saatchi.

The agency will handle all activity for 2007, which will mix above- and below-the-line disciplines according to the aims of each campaign.

Maison de la France selected Euro RSCG 4D with a view to reaching UK consumers during their travel in France. The agency's creative and strategic ideas include activity using the internet, mobile phones and podcasting.

Euro RSCG London and Euro RSCG 4D were invited to pitch by Maison de la France's deputy director Agnes Angrand. The agencies had a previous 11-year working relationship with Maison de la France.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.