T-Mobile to review its digital account
T-Mobile is understood to be gearing up for a review of its digital marketing account, currently split between glue London and Agency.com.
Karen Harrison, the head of brand and communications at the mobile
operator, has contacted a number of agencies about a review, which she
is planning to kick off next month. It is not clear whether either of
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Glue has worked on various advertising campaigns for T-Mobile. In
October 2005, it launched T-Mobile TV, which allowed users to make spoof
news bulletins featuring mobile footage of friends.
In August, it created a mobile and digital campaign to promote Street
Gigs, T-Mobile's live music events.
Agency.com has worked with T-Mobile since 1998, when it designed the
original T-Mobile global website. It has since worked on website design
and campaigns in The Netherlands and also on redesigning the mobile
operator's corporate website.
A spokeswoman for T-Mobile said: "We regularly keep in touch with
agencies to gather information on the market but this does not
necessarily mean that we are pitching the business."
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