AN finalises cross-media sales quartet

by Media Week, Media Week 19-Sep-06

Associated Newspapers has completed its line-up of four cross-media executives, employed to help the publisher bridge the gap between its print and online products.

Jay Morris is working in the role for Metro, the morning freesheet,
while Tim Smith is the Evening Standard's cross-media executive selling
across the paper and thisislondon.co.uk. Both are internal

appointments.

Morris and Smith join Amy Michael, who is the Mail on Sunday's conduit,
and Paul Tipper who was named as the Daily Mail's cross-media executive
at the end of May.

Michael was previously digital strategist at Telegraph.co.uk, meanwhile
Tipper was formerly client sales executive on the Daily Mail.

All four report to Rob Bassett, who was appointed as head of cross-media
for all four Associated titles in mid-May.

Bassett reports to Martin Corke, commercial director of Associated New
Media.

Each of the cross-media executives will be embedded in their respective
newspaper ad sales teams and will work closely with the digital teams to
produce commercial solutions across both media.