BT Vision signs deal with Future for news and reviews

by Alex Donohue, Brand Republic 22-Sep-06, 08:30

LONDON - BT has signed a deal with Future for the Bath-based publisher to create and supply editorial content for BT Vision, its next generation TV-via-broadband service, following its deal with Emap earlier this week.

The agreement, signed with Future Plus, the customer publishing arm of Future, means the publisher will provide BT Vision with news, independent reviews, entertainment, TV listings and music services for the service, which is expected to launch by the end of the year.

Future said it was assembling an 11-strong editorial team for the venture, which would support the editorial needs for BT Vision's community forums, reader-generated content and user ratings.


Dan Marks, CEO of BT Vision, said: "We will benefit from Future's wealth of experience in helping people understand and enjoy new technology and entertaining services."


BT Vision said the service would provide subscribers with a large range of on-demand film, music and TV programming, as well as interactive and freeview channels.


The deal follows this week's announcement that Emap has also teamed up with BT as its exclusive music provider to offer music videos from the publisher's Hits On Demand service, which incorporates Q, Kerrang!, Mojo, Kiss, The Box and Magic.


Emap will supply music videos from acts ranging from Abba to The Zutons, which will be accessible via genres spanning rock to pop and dance to easy listening, with viewers being guided in their choices by Emap's brands.


Dharmash Mistry, managing director of Emap Consumer Media and Emap Performance, said: "The combination of Emap's cross-promotional strength and unrivalled portfolio of music brands which 'navigate choice' coupled with the BT Vision service which 'facilitates choice' will, I believe, prove to be a powerful combination."

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