Sailing specialist Force 10 moves headquarters to UK

by Beth McLoughlin, Brand Republic 28-Sep-06, 14:00

LONDON - Sports marketing agency Force 10 Marketing has relocated its headquarters from the US to the UK.

The agency, which specialises in sailing, is setting up two new offices are in Lymington, Hampshire, and Battersea, London.

It was set up by Scott MacLeod in 2003 and advises companies including UBS and BMW on their sailing strategies and investments. Force 10 manages and markets the World Match Racing Tour and the Superyacht Cup in Palma, Mallorca.

MacLeod said: "The majority of our clients and our events on the World Tour are located in Europe.

"This will allow us to be closer to our current clients as well as to pursue new business opportunities in the market where we see tremendous growth opportunities."

Force 10 offers services including strategic communications consulting, event management, public relations, sponsorship sales and marketing, and television production and distribution.

UBS and BMW, official partners of the America's Cup, have been advised by Force 10 on their promotional activities surrounding their participation in the America's Cup.

Joining the company are Yvonne Reid, former events coordinator for Onyx Communications and IRIS Enterprise Software.

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