DLG names Prospects' Arnold to planning role

by Jennifer Whitehead, Brand Republic 26-Sep-06, 07:30

LONDON - DLG, the company formerly known as Data Locator Group, has hired Mark Arnold from Prospect Swetenhams as business planning director, following its £25m MBO earlier this year.

Arnold was formerly a director at Prospect Swetenhams. He will report to group marketing director Jason Froggett and is briefed with providing ongoing competitive analysis of the data market to help develop and implement marketing strategy and business development.

He is one of three senior appointments made by DLG. Joining him is Daniel Haine, formerly a director at Abacus Direct. He takes up the role of strategic partnership director.

Dave Watson, the former sales director of Wegener DM UK, is joining as head of sales.

Jeremy Whitaker, chief executive of DLG, said: "Our business mission and strategy is designed to enable us to dominate the UK lifestyle data market by 2009. These appointments are a clear endorsement of our intent and determination to succeed and of our ability to attract the industry's top experts."

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