AOL drives webmail usage with Caribbean promotion

by Danielle Long, Revolution UK 27-Sep-06, 08:00

LONDON - AOL UK is looking to drive webmail users with a promotion to win a holiday home on the Caribbean island of Isla Margarita.

AOL UK has teamed with overseas property specialists Your Place Abroad to give away the home, which is worth close to £65,000. It is the highest value single competition prize offered by AOL UK to date.

The promotion is targeting existing AOL subscribers and new users creating a free AOL webmail account.

It will be promoted by online marketing activity across Yahoo!, Google and AOL during the last two weeks of October.

The marketing has been coordinated in-house.

Sonia Brar, senior editor at AOL UK, said: "It's a spectacular prize and a significant step in proving the attractiveness of online, and specifically AOL, as a destination for landmark promotions such as this."

Chris Davies, CEO of Your Place Abroad, said: "This partnership promises to be an exciting venture for both parties."

The promotion will launch on Friday and run for six weeks at www.aol.co.uk/homesandproperty.

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