RadioCentre to get Harrison revamp

In an interview with Media Week Harrison stressed the merger was not

solely driven by costs, but added: "That said, you need to give value
for money to stations and I'm very confident we can do that."

The former Nestle Rowntree and Muller MD said he would spend several
months in post before making any decisions about the new structure.

He added that making the most of convergence was key to reversing the
decline in radio advertising revenues. "Radio has grown before and all
that needs to happen now is that it grows with the environment it is in.
It is now at the heart of convergence - you can access it anywhere via
any other media and it makes sense for all parts of the industry to be
joined up."

The chief exec said he hoped the RadioCentre could work with advertisers
to make radio easier to buy and sell. "We want to help advertisers
reappraise radio and identify new revenue strands."