Citroen chooses Telegraph for launch campaign

by Robin Parker, Media Week 27-Sep-06, 14:29

The Telegraph's Saturday magazine is to run a six-week sponsored editorial series for the launch of Citroën's new flagship car the C6, in a deal secured by OMD.

The campaign, which breaks on 30 September, profiles up-and-coming 'alternative thinkers' working in various fields of design, architecture and the arts and relating them back to different features of the car highlighted each week.

A bespoke microsite, www.telegraph.co.uk/citroenc6, supports the promotion, enabling users to request a brochure for the car and book a test drive, as well as enter related competitions.

Supporting the main campaign, advertorials looking at the design process and the history of the car will also run in The Sunday Telegraph's Seven magazine on 15 and 22 October.
Separately, the Telegraph today launched a daily political blog on its website. Commons Confidential aims to give readers an in-depth insight into the workings of Westminster and the launch coincides with this year's Labour and Conservative Party Conferences.